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Services such as  Netflix, Hulu, Amazon Prime Video, and Disney+ have become increasingly popular, and it’s not  uncommon for many households to be subscribed to multiple streaming services at once.  The way we access these streaming services has also shifted over the last few years. When  companies like Netflix first launched their streaming services back in 2007, the only way to  access the platform was using a computer, Blu-Ray players, or video game consoles.  As digital streaming services grew in popularity, some companies began manufacturing  streaming media players (SMP). These devices could be connected to any television with an  HDMI port, and this allowed users to watch TV shows and movies through various streaming  services on their televisions.  Such SMPs grew more compact over time as manufacturers optimized their chipsets. This was  around the time that many television manufacturers also began to take notice of the rising popularity of digital streaming services. Following this, many leading television manufacturers  began producing “Smart TVs” with built-in Wi-Fi chips and support for streaming platforms. It is estimated that [87%](https://www.statista.com/statistics/294654/connected-tv-penetration-rate-usa/) of households in the United States contain an internet-connected TV  device. This figure includes Smart and non-Smart TVs connected to the internet via SMPs\n\n![87.png](https://hooligan-strapi-dev-eu.s3.eu-west-1.amazonaws.com/87_2d2a63bf9d.png)\n\n## Smart TVs and SMPs Aren’t Competing With Each Other \n\nSince both Smart TVs and SMPs work to provide users with access to digital streaming  platforms, it would seem they are in direct competition with each other. After all, someone  with an SMP wouldn’t need a Smart TV or vice versa to watch their favourite TV shows and  films on Netflix. However, a recent study by [Hub Entertainment Research](https://hubresearchllc.com/reports/?category=2022&title=2022-streaming-tv-built-in-vs-plug-in) discovered that 57%  of Smart TVs in the United States households have external SMPs such as Fire TV or Roku  attached to them. \n\n## Why Some Households Have Both Smart TVs and SMPs \n\nThis begs the question: Why would someone invest in an SMP when they already have a Smart  TV? Hub Entertainment Research intends to conduct a follow-up study to determine such  reasons. However, we can speculate as to why someone would invest in both devices.\n![Hulu netflix.png](https://hooligan-strapi-dev-eu.s3.eu-west-1.amazonaws.com/Hulu_netflix_e8f8a187de.png)\n\n## Platform Exclusivity \n\nThe number of streaming platforms has grown substantially over the last 15 years. Netflix  began offering streaming services in 2007, while Hulu launched its streaming platform in 2008. \nToday, most people can name at least half a dozen streaming services off the top of their  heads. This includes Amazon Prime Video, Apple TV+, Disney+, and HBO Max. However, these  are just the streaming platforms launched by billion-dollar corporations.  There are over 200 streaming services available in the United States. This means people have  no shortage of streaming options to choose from. However, this vast number of streaming  services also comes with a significant drawback: Content exclusivity.  While many streaming platforms actively compete with one another by offering consumers low  monthly subscription costs. Some have also attempted to scoop up exclusive streaming rights  for certain types of content. \n\nFor example, Netflix lost streaming rights to the hit NBC TV show The Office in 2020. This  followed NBC’s decision to offer the show exclusively on Peacock, its new streaming platform.\n![Netflix vs primevideo.png](https://hooligan-strapi-dev-eu.s3.eu-west-1.amazonaws.com/Netflix_vs_primevideo_6ed4d5b7ca.png)\n\nThere are countless examples of streaming platforms losing streaming rights to popular films  and TV shows. As a result, many users have been forced to subscribe to multiple streaming  platforms to watch all their favourite films and TV shows. This creates another issue in which a  Smart TV might not support every single platform someone is subscribed to.  In fact, many streaming platforms also compete with one another to be featured in a Smart TV  manufacturer’s supported platforms list. Suppose your Smart TV remote currently has a  dedicated Netflix button. In that case, there’s a good chance that the company beat out other  platforms, such as Amazon Prime Video or Hulu, to get that button featured on the remote.  So how do SMPs fit into all this? If a Smart TV doesn’t support each streaming platform you are  subscribed to, you will need to invest in an SMP to get access to more streaming platforms.  \n\nFor example, most Samsung Smart TVs support streaming services such as Netflix, Amazon  Prime Video, Hulu, and Vudu. On the other hand, the Roku SMP supports dozens of streaming  platforms, such as Netflix, Hulu, Disney+, Amazon Prime Video, HBO Max, Tubi, Paramount  Plus, and discovery+.  For this reason, it’s easy to see why someone would own an SMP when they already have a  Smart TV.\n\n## Access to Live Channels \n\nA [large percentage](https://www.mediapost.com/publications/article/373183/broadband-only-hhs-rise-sharply-in-q4-ota-not-so.html) of households across the United States no longer use cable broadband  services. This change has been attributed to the rising popularity of digital streaming platforms.  However, many users would still like to have access to some live channels in addition to digital  streaming platforms. This is where SMPs can be useful.  Many SMPs support both digital streaming platform apps as well as live channels. This means  someone with a Smart TV who doesn’t have cable broadband can still watch live channels by  investing in an SMP. \n\n## Will Smart TVs and SMPs Compete in the Future? \n\nIt’s difficult to predict whether Smart TVs and SMPs will compete with one another in the  future. Both devices overlap in many areas but are also different enough to justify investing in  both. \nSmart TVs and SMPs may compete only if more of their features overlap in the future. For  example, if Smart TVs began supporting more streaming platforms and live channels than they  currently do. For now, these devices comfortably co-exist in millions of households across the  country.\n![Large streaming platforms have scooped up exclusive streaming rights to many TV shows  and films.png](https://hooligan-strapi-dev-eu.s3.eu-west-1.amazonaws.com/Large_streaming_platforms_have_scooped_up_exclusive_streaming_rights_to_many_TV_shows_and_films_bea4dae12b.png)","strapi_component":"sections.article-content"}],"tags":[],"cardBackground":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#a89888","images":{"fallback":{"src":"/static/97fcc05070fab9c43f8b7d449514e88f/96b3c/apple_tv_f2d53b052c.webp","srcSet":"/static/97fcc05070fab9c43f8b7d449514e88f/59b5d/apple_tv_f2d53b052c.webp 200w,\n/static/97fcc05070fab9c43f8b7d449514e88f/697e6/apple_tv_f2d53b052c.webp 400w,\n/static/97fcc05070fab9c43f8b7d449514e88f/96b3c/apple_tv_f2d53b052c.webp 800w,\n/static/97fcc05070fab9c43f8b7d449514e88f/5236b/apple_tv_f2d53b052c.webp 1600w","sizes":"(min-width: 800px) 800px, 100vw"},"sources":[]},"width":800,"height":500}}}},"categories":[],"references":[]}},"pageContext":{"slug":"smart-tvs-and-streaming-media-players","id":"Insight_15","locales":["en"],"defaultLocale":"en","localizedPaths":[{"locale":"en","href":"/smart-tvs-and-streaming-media-players"}]}},
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